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Lesson 15: Examining Through Lenses
Lesson of the Week: How to See the Value You Provide? The point of a newsletter is to provide value to your readers. Ok, sounds simple. But what does…
 • 
Chris Wong
 and 
Louie Bacaj
Lesson 14: How to take ideas from newsletters to public channels.
How to offer an idea up to the public to see how much it's worth.
 • 
Louie Bacaj
 and 
Chris Wong

September 2022

Lesson 13: Letting Randomness Work For You
Lesson of the Week: The Role of Randomness Louie and Chris internalized the role of randomness in our creative projects from Daniel Vassallo’s course…
 • 
Chris Wong
 and 
Louie Bacaj
Lesson 12: Credibility
Lesson of the Week: What if I Have No Credibility? In our previous issue, we discussed how proof of an accomplishment is the best way to establish…
 • 
Chris Wong
 and 
Louie Bacaj
1

August 2022

Lesson 11: The Key to Credibility
Lesson of the Week: Establish Credibility Trust is everything. It is everything in any relationship, not just in online ones. And credibility is the key…
 • 
Chris Wong
Lesson 10: In the Internet Game you don't ask, you give!
Lesson of the Week: The Internet Game: Give vs. Ask Ratio Social Media is a lot like real life but taken to its extremes. To succeed wildly on Social…
 • 
Chris Wong
 and 
Louie Bacaj

July 2022

Lesson 9: The Internet Game
Lesson of the Week: Introduction to The Internet Game Playing the Internet Game is what we call interacting with and posting on any platform that has…
 • 
Chris Wong
 and 
Louie Bacaj
Lesson 8: Idea Public Offering
Lesson of the Week: Idea Public Offering (IPO) The Medium Spectrum showed us that we all have different comfort levels on different social media…
 • 
Chris Wong
 and 
Louie Bacaj
Lesson 7: Content Spectrum
Lesson of the Week: The Content Spectrum Last week, we introduced the idea of The Medium Spectrum. To recap, the Medium Spectrum is your comfort level…
 • 
Chris Wong
 and 
Louie Bacaj
Lesson 6: The Medium Spectrum
Lesson of the Week: The Medium Spectrum Last week, we discussed how your newsletter is a safe space. The interwebs can be scary, making us all feel like…
 • 
Chris Wong
 and 
Louie Bacaj
Lesson 5: Content Flywheel
Lesson of the Week: The Newsletter Content Flywheel One of the biggest benefits of newsletters is the ability to publish in a safe space. Most social…
 • 
Chris Wong
 and 
Louie Bacaj
1

June 2022

Lesson 4: How Many Modules?
Lesson of the Week: Multiple Modules - Can’t I Just Write an Essay Every Week? In an earlier edition, we explained the module strategy but never…
 • 
Chris Wong
 and 
Louie Bacaj
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